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Managing equity becomes increasingly complex as a company grows, especially when ownership records, stakeholder data, and reporting processes are handled across disconnected systems. Cake Equity was designed to simplify that complexity by giving businesses a more structured and transparent way to manage equity in one place.
Our work focused on creating a platform experience that makes equity management more accessible, organized, and easier to navigate for founders, finance teams, and internal stakeholders. From cap table visibility and share tracking to stakeholder records, reporting workflows, and ownership updates, the system was built to reduce friction and improve confidence around important financial data.
The result is a cleaner, more efficient platform that helps companies maintain clarity as ownership structures evolve. By centralizing core equity workflows, Cake Equity supports better record management, smoother communication, and more informed decision-making across the business.
Lead UX/UI Designer
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